How We Can Work Together

Three ways to bring me in.

Engagements are scoped to what you actually need. Each one has a clear shape, a written deliverable, and a real endpoint, so you always know what you're paying for and when we're done.

ENGAGEMENT 01 Growth Diagnostic 3-4 weeks · fixed fee Audit · Strategy memo ENGAGEMENT 02 Build & Execute 8-12 weeks · project Demand · Brand · Campaigns ★ AI Ops · Sales Alignment ENGAGEMENT 03 Embedded Advisory Monthly · 6mo min Ongoing senior pair of eyes

Most clients start with a Diagnostic, then move into a Build engagement. Embedded Advisory is for ongoing partnership.

Engagement 01

Growth Diagnostic

3-4 weeks · fixed fee

Who it's for: CEOs and CMOs who want an honest read on the marketing function and a defensible plan to act on. Especially useful before a fundraise, a board meeting, or a senior hire.

What you get: a written diagnostic across the full marketing function, an AI leverage map, and a 90-day operating plan you can hand the team on Monday.

  • Strategy and positioning pressure-test against your ICP and competitive set
  • Demand gen mix review, channels, spend, attribution, and where the next dollar should go
  • Brand and messaging audit, with concrete rewrites where it earns its keep
  • Sales alignment read: SLAs, lead routing, BDR motion, conversion math
  • Marketing ops review, stack, workflows, and where AI should take work off the team
  • Team and hiring read, what to add, what to consolidate, what to retire
  • Written memo with prioritized recommendations and a 90-day operating plan
★ Featured engagement

Build & Execute

8-12 weeks · project-based

Who it's for: teams that already know what needs to ship, and want a senior person working alongside them to actually do it. We pick two to four areas, ship the work, and leave the team set up to keep going.

What you get: shipped work across the surfaces we pick together, plus the playbooks your team owns going forward.

★ Where AI helps most

Marketing Operations

The systems behind the scenes, content workflows, lifecycle automation, lead enrichment, segmentation, scoring, routing, reporting. This is where AI gives the biggest practical lift right now: I help bring it into the workflows where it earns its keep, and leave it out where it doesn't.

Most engagements touch this. Even when we're working on something else, the ops layer is usually where the team gets the most time back.

Manual workflow ~ 6 hrs / week AI Ops Layer rebuilt Automated ~ 30 min / week Time back to the team For judgment work
02

Demand generation

Channel strategy, paid program builds, ABM motions, lifecycle and nurture flows, partnerships. Tied to pipeline targets, not impression counts.

03

Brand & campaigns

Narrative refresh, positioning rollout, integrated campaign builds, concept, creative direction, channel mix, measurement.

04

Sales alignment

SLAs, lead routing, scoring, attribution sanity, and the marketing/sales operating cadence. The boring stuff that decides whether the funnel works.

05

BDR leadership

BDR playbooks, scoring, hiring, and management. We'll sit on the BDR floor if that's what it takes to get the motion working end-to-end.

Each area we work on ships with a written playbook your team owns going forward. The point is something that survives after I'm gone, not dependency on me.

Engagement 03

Embedded Advisory

Monthly · 6-month minimum

Who it's for: founders and marketing leaders who want a senior operator in the room, without the cost of another exec hire. The voice that says "have we asked the right question?"

What you get: a recurring rhythm of working sessions, async review, and on-call pattern-matching when something feels off.

  • Bi-weekly working sessions with the founder, CMO, or VP Marketing
  • Quarterly planning facilitation and revenue review
  • Async review of campaign briefs, hiring loops, vendor decisions, and board-prep materials
  • Ongoing AI workflow check-ins as the team adopts new tools and the landscape shifts
  • Direct access between sessions, within reason
A few things people ask

Honest answers, ahead of time.

Most of the questions that come up on intro calls are the same. Here are the answers, so the call can be about your business, not the practice.

I don't really speak marketing. Is that a problem?

No, most of my best clients are CEOs or operators who didn't come up through marketing. Part of the job is translating the work into the language you actually run the business in: revenue, margin, time, risk.

Do you only do AI work, or full marketing leadership?

Full marketing leadership. I work across strategy, demand gen, brand, campaigns, sales alignment, and BDR. AI is one of the tools I bring, it shows up most in marketing operations, where it gives real time back to the team, but it's not the headline of the work. You can hire me for one area, or all of them.

How is this different from hiring an agency?

Agencies execute against a brief. I'm built to write the brief, and to tell you when the brief itself is the problem. I'll also help you hire the agency if that's the right move.

How is this different from a fractional CMO?

Fractional CMO arrangements often turn into open-ended retainers without a defined deliverable. My engagements have a shape, a written outcome, and an end. If we want to keep going after that, we can, but only on purpose.

If we bring AI into the workflow, will the team actually use it?

That's the whole game. I design for adoption from day one, train every role on the team, and don't consider the work done until the workflows are running without me. If something's not getting used, it shouldn't have been built.

What does this cost?

Fees are scoped to the engagement, not hourly. I'll send a written proposal after the intro call so you can see the shape and the price together. No surprise invoices.

Book an intro call →